Best communication campaign

This Award will be attributed to distinguish a communication campaign developed
by a hotel group or a brand for its domestic and/or international market. It may include
various communication tools: TV spots, radio, magazines, displays, Internet...

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Best marketing strategy
This Award will be attributed to distinguish a marketing operation, using Internet
as a platform or not, that stimulates hotel activity through partnerships, products
creation, packages, concepts...

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Best Initiative in Sustainable Development
This award will be attributed to an initiative or program that shows a brand or hotel group’s implication in the sustainable development, fair trade and/or the social responsibility of the company towards local population and staff, and/or tourist sites and natural resources.

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Best «People & Talent» Management Program
This Award will be attributed to a program that reveals the deterrent nature of the human resources policy in terms of recruitment, new employees integration, origins diversity, career development, performance assessment, motivation of the personnel, company spirit…

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Best initiative in client’s experience
This Award will be attributed to a program designed by a hotel group or brand, or an individual hotel to establish and maintain the most profitable relations with their clients. This initiative must make the client’s Experience in the hotel better, thanks to a program of rewards, loyalty programs and quality commitment.

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Best Innovating concept
This Award will be attributed to a new concept, a new service or an initiative done by an hotel group / hotel brand or an independent hotel. It provides a new vision of comfort or a better service performance regarding general settings, space management, technology and services. It refers to the whole hotel or specific amenities: rooms, restaurant, conference venues…

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Best General Manager (luxury and upscale segment)
The best General Manager of a luxury/upscale hotel will be awarded according to
the following criteria:
► business performance,
► human and social dimension,
► implication in the local community,
► professional recognition by peers.
► involvement in community life

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Best young graduates integration program

This Award will be attributed to a program that reveals the deterrent nature of the human resources policy in terms of young employees integration, career development, performance assessment, motivation of the personnel, company spirit…

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Lifetime achievement
This trophy will be awarded by the Advisory Board to an international hospitality personality who has left his/her mark on the industry as a pionneer, an innovator, a company manager and for his/her successful career.

Jury Grand Prix