1.Best Communication Campaign coming from American hotel companies
The campaign’s strategy and objectives, pertinence and originality of the message, innovation in the tools used, assessment of its impact on image and financial returns…
2.Best Communication Campaign coming from European, Middle-Eastern or African hotel companies
The campaign’s strategy and objectives, pertinence and originality of the message, innovation in the tools used, assessment of its impact on image and financial returns…
3.Best Communication Campaign coming form an Asian-Pacific hotel company
The campaign’s strategy and objectives, pertinence and originality of the message, innovation in the tools used, assessment of its impact on image and financial returns…
4.Best e-Commerce strategy
Best use of the company Internet site to increase sales: wealth of information supplied on the brand and its hotels, intuitiveness and efficiency of the booking tools, partnerships with third parties Internet sites, special deals and promotions, sales campaign, interaction with the other sales tools of the brand…
5.Best Initiative in Sustainable Development
Integrity and scope of a Corporate Sustainable Development program geared towards environment, sustainable development, local communities, employees etc.
6.Best Professional Career Development Program
Originality of a specific program for employees to build company loyalty and to help them progress within the company.
7.Best Initiative in Education coming from a Hotel School
Originality of a new educational concept, quality and innovation in terms of training, partnerships with the industry,
8.Best Innovative Concept in Economy Hotels
Originality of the hotel or room concept, in hotel food and beverages, in well-being and fitness or other amenities: technical innovation, architectural innovation, quality of service, innovation in terms of space allocation, equipment, furnishing and design, marketing partnership, etc.
9.Best Innovative Concept Midscale Hotels
Originality of the hotel or room concept, in hotel food and beverages, in well-being and fitness or other amenities: technical innovation, architectural innovation, quality of service, innovation in terms of space allocation, equipment, furnishing and design, marketing partnership, etc.
10.Best Innovative Concept in Upscale Hotels
Originality of the hotel or room concept, in hotel food and beverages, or other amenities: technical innovation, architectural innovation, quality of service, innovation in terms of space allocation, equipment, furnishing and design, marketing partnership, etc.
11.Best Hotel General Manager (upscale and luxury hotels)
Managerial abilities, sales performance, social and interpersonal skills, community and hotel involvement, professional recognition, etc.