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AWARDS
 

Every year, two Trophies are presented during the ceremony, the first one to a key personality of the hotel industry and the second one to a hotel group in recognition of its global performance in 2008.

The Lifetime Achievement Award is presented following the decision of the Advisory Board, associated with the editorial team of HTR Magazine. It concerned an experienced professional who managed to change the hotel world through his initiatives, innovations and personal involvement.

The Jury's Grand Prize is awarded by the international Jury among a selection of hotel groups presented by the editorial team of HTR Magazine. It is awarded considering the performances during the year 2008 in terms of development, marketing innovations, financial results and social responsibility.

The other awards are widely open to the competition. Enter in the 2008 edition by selecting the category or categories (one entry per category) in which you wish to present your company¹s creations, the innovations of your team, the initiative of the men and women who contribute to the success of your operations.

1.Best Communication Campaign coming from American hotel companies
The campaign’s strategy and objectives, pertinence and originality of the message, innovation in the tools used, assessment of its impact on image and financial returns…
2.Best Communication Campaign coming from European, Middle-Eastern or African hotel companies
The campaign’s strategy and objectives, pertinence and originality of the message, innovation in the tools used, assessment of its impact on image and financial returns…
3.Best Communication Campaign coming form an Asian-Pacific hotel company
The campaign’s strategy and objectives, pertinence and originality of the message, innovation in the tools used, assessment of its impact on image and financial returns…
4.Best e-Commerce strategy
 
Best use of the company Internet site to increase sales: wealth of information supplied on the brand and its hotels, intuitiveness and efficiency of the booking tools, partnerships with third parties Internet sites, special deals and promotions, sales campaign, interaction with the other sales tools of the brand…
5.Best Initiative in Sustainable Development
 
Integrity and scope of a Corporate Sustainable Development program geared towards environment, sustainable development, local communities, employees etc.
6.Best Professional Career Development Program
Originality of a specific program for employees to build company loyalty and to help them progress within the company.
7.Best Initiative in Education coming from a Hotel School
Originality of a new educational concept, quality and innovation in terms of training, partnerships with the industry,
8.Best Innovative Concept in Economy Hotels
 
Originality of the hotel or room concept, in hotel food and beverages, in well-being and fitness or other amenities: technical innovation, architectural innovation, quality of service, innovation in terms of space allocation, equipment, furnishing and design, marketing partnership, etc.
9.Best Innovative Concept Midscale Hotels
Originality of the hotel or room concept, in hotel food and beverages, in well-being and fitness or other amenities: technical innovation, architectural innovation, quality of service, innovation in terms of space allocation, equipment, furnishing and design, marketing partnership, etc.
10.Best Innovative Concept in Upscale Hotels
Originality of the hotel or room concept, in hotel food and beverages, or other amenities: technical innovation, architectural innovation, quality of service, innovation in terms of space allocation, equipment, furnishing and design, marketing partnership, etc.
11.Best Hotel General Manager (upscale and luxury hotels)
Managerial abilities, sales performance, social and interpersonal skills, community and hotel involvement, professional recognition, etc.