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AWARDS
 

Every year, two Trophies are presented during the ceremony, the first one to a key personality of the hotel industry and the second one to a hotel group in recognition of its global performance in 2009.

The Lifetime Achievement Award is presented following the decision of the Advisory Board, associated with the editorial team of HTR Magazine. It concerned an experienced professional who managed to change the hotel world through his initiatives, innovations and personal involvement.

The Jury's Grand Prize is awarded by the international Jury among a selection of hotel groups presented by the editorial team of HTR Magazine. It is awarded considering the performances during the year 2009 in terms of development, marketing innovations, financial results and social responsibility.

The other awards are widely open to the competition. Enter the 2009 edition by selecting the category or categories (one entry per category) in which you wish to present your company¹s creations, the innovations of your team, the initiative of the men and women who contribute to the success of your operations.

1.Best Communication Campaign
This Award will be attributed to distinguish a communication campaign developed by a hotel group for its domestic and international market. It can include various communicational tools: TV spots, radio, magazines, displays, Internet…whose objectives are to raise the revenue, increase the visibility, and change the image…of a hotel brand. The campaigns will be evaluated according to three complementary criteria:
  • Originality and relevance of the message, regarding the target and the corporate image
  • Innovation regarding the tools applied and the communication approach
  • Measurable efficiency concerning the company’s image and economic results
    •    > questionnaire   > registration form
    2.Best e-commerce strategy
    This Award will be attributed to distinguish an original and efficient commercial strategy, using Internet as a platform. It could use the group’s website or business partners’ websites to increase the commercial action outreach. The strategies will be assessed according to three complementary criteria:
  • Visual, informative, user-friendly and commercial qualities of the website and its reservation tool
  • Innovation regarding the tool’s utility and the actions taken individually or with a business partner
  • Measurable efficiency of the actions taken upon their economic results
    •    > questionnaire   > registration form
    3.Best Initiative in Sustainable Development
    This award will be attributed to an initiative or program that shows a brand or hotel group’s implication in the sustainable development, fair trade and/or the social responsibility of the company towards local population and staff, and/or tourist sites and natural resources. The strategies will be assessed according to three complementary criteria:
  • The project’s exemplary nature and scope linked to the support of environment, sustainable development, local community, staff…
  • The originality of the project and the implication of the staff
  • Measurable efficiency of the actions taken for the benefit of the local population or natural sites
    •    > questionnaire   > registration form
    4.Best Human Resources Management Program
    This Award will be attributed to a program that reveals the exemplarity of the human resources policy in terms of recruitment, new employees integration and employees diversification, monitoring and encouraging career development, performance assessment, motivation of the personnel, company spirit…The program will be assessed according to three complementary criteria:
  • The project’s exemplary nature for the benefit of the staff
  • Originality of the actions taken and partnerships contracted with training organisms or other partners
  • Measurable efficiency regarding the staff’s loyalty, personnel turnover and advancement to senior positions
    •    > questionnaire   > registration form
    5.Best Initiative in a hospitality management programme
     
    This Award will be attributed to a specific hotel/restaurant industry training program. This specific action or mission has the ambition to provide students with the tools and knowledge required to advance their career in the global hospitality industry, and strengthen relations between training institutions and the profession. The programme will be assessed according to three complementary criteria:
  • Originality of the actions undertaken to facilitate the professional integration of the students in the hospitality industry
  • Exemplary nature of the training that could be adapted in other hotel schools and trades
  • Measurable efficiency regarding the students recruitment by the hotel industry
    •    > questionnaire   > registration form
    6.Best Innovating concept in limited service hotels
    This Award will be attributed to a new concept, developed by an economy or limited service hotel chain or group that provides a new vision of comfort or a better service performance for the benefit of the clients. It could be an architectural, technological or marketing concept. It refers to the whole hotel or specific amenities: rooms, restaurant, conference venues…. The concepts will be assessed according to three complementary criteria:
  • Originality of the innovation related to the design, architecture, service performance, partnerships based on the resources invested on the project
  • Ability to develop the concept that would lead to become a new specific brand or a permanent service in the company
  • Measurable efficiency regarding the revenue and the ability of bringing in new clients…
    •    > questionnaire   > registration form
    7.Best Innovating concept in full service hotels
    This Award will be attributed to a new concept, developed by a midscale or luxury hotel chain or group that provides a new vision of comfort or a better service performance for the benefit of the clients. It could be an architectural, technological or marketing concept. It refers to the whole hotel or specific amenities: rooms, restaurant, conference venues…. The concepts will be assessed according to three complementary criteria:
  • Originality of the innovation related to the design, architecture, service performance, partnerships based on the resources invested on the project
  • Ability to develop the concept that would lead to become a new specific brand or a permanent service in the company
  • Measurable efficiency regarding the revenue and the ability of bringing in new clients…
    •    > questionnaire   > registration form
    8.Best Program in Customer Relationship Management and/or Quality Control
     
    This Award will be attributed to a program designed by a hotel group or brand, or an individual hotel to establish and maintain the most profitable relations with their clients. The program can be designed only for CRM purposes or can incorporate also customer satisfaction and quality control aspects. The program will be assessed according to three complementary criteria:
  • The scale and ambition of the program
  • The quality of the tools applied to follow and assess results
  • The performance in terms of brand loyalty
    •    > questionnaire   > registration form
    9.Best hotel novelty of the year
    This Award will be attributed to a hotel group or an individual hotel to recognize a specific initiative that could illustrate the capacity of the industry to innovate and reflect novelty. It could be a specific initiative to make the stay of the guest more memorable and satisfactory. The novelty will be assessed according to three complementary criteria:
  • Innovation and originality of the service, feature and building
  • Capacity to reproduce this novelty to other properties and enhance the global client satisfaction
  • Performance in terms of financial results, company image and loyalty
    •    > questionnaire   > registration form
    10.Best General Manager (luxury and upscale segment)
    Based on a proposition of the editorial team of HTR Magazine or from a hotel group, the best General Manager of a luxury/upscale hotel will be awarded according to her/his managerial ability, business performance, human and social dimension, implication in the local community, professional recognition. The Advisory Board is attributing this award
       > questionnaire   > registration form