For the 11th consecutive year, the Worldwide hospitality awards have undertaken to promote the initiatives of the hospitality industry all around the world. This international competition is an opportunity for hotel groups to highlight their teams' exemplary achievements in communication, marketing, innovation, human resources, social and environmental responsability, customer loyalty programs…

For their 10th anniversary in 2009, the Hospitality Awards have received close to 150 applications in all categories from 25 countries on all 5 continents. They concerned the 1st ten international hotel groups - representing 4 million rooms all around the world - as well as more recent brands, rising stars of an ever-changing industry. The Hospitality Awards thus are an excellent representation of the international hospitality industry diversity and help to reveal its innovative processes and concepts.

Please fill in the subscription form and send it back to us by fax or email :
+33 (0)1 56 56 87 88 / events@mkg-group.com

On the form reception, you will receive a detailed PowerPoint questionnaire and the list of documents that will have to be added ( one –minute film in .mov, logo in .ai)

Best advertising Campaign  > questionnaire
This Award will be attributed to distinguish a communication campaign developed by a hotel group for its domestic and international market. It can include various communication tools: TV spots, radio, magazines, displays, Internet…whose objectives are to raise the revenue, increase the visibility, and change the image…of a hotel brand. The campaigns will be evaluated according to three complementary criteria:

• Originality and relevance of the message, regarding the target and the corporate image
• Innovation regarding the tools applied and the communication approach
• Measurable efficiency concerning the company’s image and economic results

Best e-commerce/marketing operation  > questionnaire
This Award will be attributed to distinguish a marketing operation, using Internet as a platform or not. It could use the group’s website or business partners’ websites to increase the commercial action outreach. The strategies will be assessed according to three complementary criteria:

• Innovation regarding the tool’s utility and the actions taken individually or with a business partner
• Operation’s deterrent nature and its capacity to expand or stretch within the group

• Measurable efficiency of the actions taken upon their economic results

Best Initiative in Sustainable Development  > questionnaire
This award will be attributed to an initiative or program that shows a brand or hotel group’s implication in the sustainable development, fair trade and/or the social responsibility of the company towards local population and staff, and/or tourist sites and natural resources. The strategies will be assessed according to three complementary criteria:

• The project’s deterrent nature and scope linked to the support of environment, sustainable development, local community, staff…
• The originality of the project and the implication of the staff
• Measurable efficiency of the actions taken for the benefit of the local population or natural sites

Best Human Resources Management Program  > questionnaire
This Award will be attributed to a program that reveals the deterrent nature of the human resources policy in terms of recruitment, new employees integration and employees diversification, monitoring and encouraging career development, performance assessment, motivation of the personnel, company spirit…The program will be assessed according to three complementary criteria:
• The project’s deterrent nature for the benefit of the staff
• Originality of the actions taken and partnerships contracted with training organisms or other partners
• Measurable efficiency regarding the staff’s loyalty, personnel turnover and advancement to senior positions

Best Clients’ experience program  > questionnaire
This Award will be attributed to a program designed by a hotel group or brand, or an individual hotel to establish and maintain the most profitable relations with their clients. This initiative must make the customer’s Experience in the hotel better, thanks to a program of rewards, loyalty programs and quality commitment. The program will be assessed according to three complementary criteria:
 • The scale and ambition of the program
 • The quality of the tools applied to follow and assess results
 • The performance in terms of brand loyalty

Best Innovating concept in the “limited service” category  hotels  > questionnaire
This Award will be attributed to a new concept, developed by an economy or limited service hotel chain or group that provides a new vision of comfort or a better service performance for the benefit of the clients. It could be an architectural, technological or marketing concept. It refers to the whole hotel or specific amenities: rooms, restaurant, conference venues….
The concepts will be assessed according to three complementary criteria:
 • Originality of the innovation related to the design, architecture, service performance,
partnerships based on the resources invested on the project.
 • Ability to develop the concept that would lead to become a new specific brand
or a permanent service in the company.
 • Measurable efficiency regarding the revenue and the ability of bringing in new clients…

Best Innovating concept in the  “full service” category hotels  > questionnaire
This Award will be attributed to a new concept, developed by a midscale or luxury hotel chain or group that provides a new vision of comfort or a better service performance for the benefit of the clients. It could be an architectural, technological or marketing concept. It refers to the whole hotel or specific amenities: rooms, restaurant, conference venues…. The concepts will be assessed according to three complementary criteria:
 • Originality of the innovation related to the design, architecture, service performance,
partnerships based on the resources invested on the project
 • Ability to develop the concept that would lead to become a new specific brand or
a permanent service in the company
 • Measurable efficiency regarding the revenue and the ability of bringing in new clients…

Best hotel novelty of the year  > questionnaire
This Award will be attributed to a hotel group or an individual hotel to recognize a specific initiative that could illustrate the capacity of the industry to innovate and reflect novelty. It could be a specific initiative to make the stay of the guest more memorable and satisfactory. The novelty will be assessed according to three complementary criteria:

 • Innovation and originality of the service, feature and building
 • Capacity to reproduce this novelty to other properties and enhance the global client satisfaction
 • Performance in terms of financial results, company image and loyalty

Best General Manager (luxury and upscale segment)  > questionnaire
Based on a proposition of the editorial team of HTR Magazine or from a hotel group, the best General Manager of a luxury/upscale hotel will be awarded according to her/his managerial ability, business performance, human and social dimension, implication in the local community, professional recognition. The Advisory Board is attributing this award

Worldwide Hospitality Management Schools Award

This Prize will be awarded by the Advisory Board to a hospitality management school for the best educational initiative in order to bring students and hospitality companies closer together.

Lifetime achievement
This trophy will be awarded by the Advisory Board to an international hospitality personality who has left his/her mark on the industry as a pionneer, an innovator, a company manager and for his/her successful career.

Jury Grand Prix

This trophy will be awarded by the international Jury to an international hospitality company that has left its mark in 2010 through its achievements in four complementary areas : development, innovation, human resources and commercial performances.