IHG® Hotels & Resorts Media Campaign – Guest How You Guest

"Guest How You Guest" campaign inspires the next generation of travellers to connect with IHG while increasing loyalty of existing travellers to grow brand awareness
Corporate awards
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The Hospitality Award for a Media Campaign

Award honors media campaigns effectively promoting hospitality brands/groups through diverse platforms with creativity, originality, and relevance, enhancing brand awareness and customer engagement, yielding positive business impact.

IHG's 2022 campaign boosts brand loyalty with a data-led strategy and vivid ads, targeting new and loyal guests. Showcasing OOH art, airport billboards, and digital ads, plus partnerships in sports and music, it's achieved 2 billion impressions and improved loyalty and engagement, effectively connecting with its audience.