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Applied to:
This award recognises an innovative brand positioning, architecture or concept strengthening differentiation and market relevance, with the potential toredefine standards and influence the evolution of the industry.
The project:
UMusic Hotels is a hospitality concept created by Universal Music Group in partnership with Dakia U-Ventures.
The first property in Madrid integrates the historic Teatro Albéniz within a 130-room hotel that includes a live performance venue and a rooftop pool.
The project connects hospitality with music and local heritage, using curated programming and design to turn an urban stay into a cultural experience.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
