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Applied to:
This award celebrates the most innovative and creative concept in the hospitality industry. It recognizes a brand that has demonstrated the ability to think outside the box and introduces a new valued proposition to the final customer, or a new version of an existing concept that sets a new standard for the industry. It should provide a new approach and vision of guest experience, with a focus on design, spaces arrangement, and overall quality and diversity of services. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
UMusic Hotels is a hospitality concept created by Universal Music Group in partnership with Dakia U-Ventures.
The first property in Madrid integrates the historic Teatro Albéniz within a 130-room hotel that includes a live performance venue and a rooftop pool.
The project connects hospitality with music and local heritage, using curated programming and design to turn an urban stay into a cultural experience.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.