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Applied to:
This award recognises a significant transformation of operating model, organisational structure or core processes delivering measurable efficiency gains and structural value creation. The transformation may be operational, organisational, technological or hybrid, and must demonstrate tangible impact beyond incremental optimisation.
The project:
Launched in late 2023, Booster is Louvre Hotels Group’s digital ecosystem reshaping the franchisor–franchisee relationship.
The platform centralizes more than 45 expert services - from revenue management and HR to maintenance, marketing, and compliance—through a single, intuitive interface. Modules like DigiBoost enable automation, performance tracking, and digital campaign optimization. With 1,300 active users, a 92% satisfaction rate, and over 300 contracts signed, Booster demonstrates measurable ROI and strengthens collaboration across the network.
Scalable by design, it is expanding internationally in 2025 to Europe, MENA, and Indonesia.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
