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Applied to:
This award celebrates the most innovative and creative concept in facilitating and improving the efficiency of operations. It recognizes a group or a brand which has included a new tool. It should provide a new approach and vision of hospitality management, such as IA, waste management, revenue management systems, and so on. The innovation should have the potential to revolutionize the hospitality industry in its operations.
The project:
Launched in late 2023, Booster is Louvre Hotels Group’s digital ecosystem reshaping the franchisor–franchisee relationship.
The platform centralizes more than 45 expert services - from revenue management and HR to maintenance, marketing, and compliance—through a single, intuitive interface. Modules like DigiBoost enable automation, performance tracking, and digital campaign optimization. With 1,300 active users, a 92% satisfaction rate, and over 300 contracts signed, Booster demonstrates measurable ROI and strengthens collaboration across the network.
Scalable by design, it is expanding internationally in 2025 to Europe, MENA, and Indonesia.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.