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Applied to:
This awardrecognises a marketing activation that effectively promotes a brand, group, concept or product through a targeted, creative and strategically executed initiative, demonstrating strong audience relevance and execution across channels or partnerships.
The project:
To celebrate its 75th anniversary, Club Med transformed nostalgia into a storytelling platform connecting heritage and
modernity.
The campaign gathered 14 influencers at Club Med Gregolimano in Greece for a creative journey through seven decades of brand evolution. Combining lifestyle content, cultural diversity, and emotion, it resonated across digital platforms and younger audiences.
The initiative generated 16 million impressions and €14 million in earned media, showing how authenticity and history can renew brand desirability and reinforce Club Med’s leadership in experiential travel.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
