Applied to:
This award recognises a structured environmental strategy delivering measurable reductions in environmental footprint while embedding structural sustainability principles into operations, development and decision-making.
The project:
OKKO HOTELS became a “Société à Mission” in March 2023, embedding its social and environmental commitments into its legal framework. This voluntary initiative aligns the company’s economic performance with the common good, ensuring its sustainability practices go beyond rhetoric. By incorporating its mission into its bylaws, OKKO HOTELS set a precedent as the first hotel brand to adopt this status, legally binding itself to achieve measurable progress in sustainability.
The brand’s mission revolves around four key objectives: creating environmentally conscious and well-being-focused living spaces, respecting local environments and authentic experiences, promoting neutral environmental impacts, and collaborating with virtuous suppliers and partners. These commitments guide OKKO HOTELS’ efforts to align hospitality with ecological responsibility.
To ensure transparency and accountability, OKKO HOTELS established a robust governance structure. A mission committee, comprising internal and external stakeholders, develops an annual roadmap and evaluates progress. Additionally, an independent third-party organization audits the fulfillment of these objectives every two years. This governance system ensures that OKKO HOTELS remains committed to its mission and prevents greenwashing.
The brand released its first mission report in June 2024, outlining achievements and setting benchmarks for the future. Highlights include the implementation of a supplier charter to onboard partners committed to sustainable practices and efforts to educate customers on environmentally friendly behaviors. OKKO HOTELS also aims to become an integral part of its local communities, contributing to their environmental and social well-being.
By taking this pioneering step, OKKO HOTELS has redefined the role of hospitality in addressing global challenges, ensuring that sustainability and social responsibility are central to its business model. The brand’s transition to a “Société à Mission” reflects its commitment to fostering a positive impact on its ecosystem, setting a new standard for responsible development in the hotel industry.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
