Creating shared value in the community in Madagascar - Radisson Hotel Group

Radisson Hotel Group's Responsible Business Initiatives in Madagascar

Think People:

‍ Our commitment to Responsible Business brings us closer to our community and drives social and economic development in Madagascar. Since rebranding to Radisson Hotel Group in 2022, our hotels have been catalysts for positive change through meaningful employment and talent development. We involve our guests in these impactful experiences, fostering a shared commitment to community development.

Think Community:

We actively support our communities by creating opportunities for vulnerable youth. Partnering with various programs, we enhance employability and life skills, enabling a brighter future. Our network of social partners helps us design tailored learning and inclusion opportunities, leading to eventual employment for these young individuals.

Think Planet:

Environmental stewardship is a core value. We engage team members, guests, business partners, and suppliers in our initiatives to reduce our environmental footprint. Our efforts include planting trees, distributing soapbars to schools and orphanages, and supporting underprivileged families.

Key Achievements in 2022

• Two youths with mental disabilities successfully joined our team.
• Six at-risk youths trained and employed.
• Forty-three vulnerable youths participated in our work experience program.
• Planted 500 trees.
• Distributed 4,460 alternative soap bars to schools and orphanages.
• Supported nine underprivileged families.
• Sponsored the entire SOS village in Antananarivo.
• Raised €34,500 for the renovation of the pediatric surgery ward.

These initiatives stem from our team’s dedication and hands-on volunteering. Our Responsible Business program is ingrained in our DNA, serving as a unique selling point to the community and a source of pride and motivation for our team.