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Applied to:
This award recognizes the most outstanding individual or loyalty programme guest experience in the hospitality sector that has created unforgettable memories. The winning experience will have successfully engaged and retained customers by offering innovative and relevant benefits. The award honors experiences that exceed expectations by creating an unforgettable experience for recipients. This prize is not reserved for experiences designed exclusively as part of a loyalty programme.
The project:
Dance nhow, change now introduces movement as a new expression of well-being.
The program combines art and science to help guests reconnect with themselves through dance, creativity, and emotion.
In collaboration with choreographers and neuroscientists, nhow Hotels host workshops, performances, and experiences exploring the link between body and mind. The initiative reflects a shift toward active wellness, where well-being comes from movement, rhythm, and human connection.
It positions nhow as a brand that celebrates self-expression and transformation through creativity.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.