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Applied to:
This award recognises a distinctive and strategically designed guest experience that strengthens brand preference, enhances emotional connection and delivers consistent, memorable value across the guest journey. The initiative may be embedded within a loyalty programme or operate independently.
The project:
Dance nhow, change now introduces movement as a new expression of well-being.
The program combines art and science to help guests reconnect with themselves through dance, creativity, and emotion.
In collaboration with choreographers and neuroscientists, nhow Hotels host workshops, performances, and experiences exploring the link between body and mind. The initiative reflects a shift toward active wellness, where well-being comes from movement, rhythm, and human connection.
It positions nhow as a brand that celebrates self-expression and transformation through creativity.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
