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Applied to:
This awardrecognises a marketing activation that effectively promotes a brand, group, concept or product through a targeted, creative and strategically executed initiative, demonstrating strong audience relevance and execution across channels or partnerships.
The project:
Launched in June 2025, Guest Star marks a new chapter for ALL (Accor Live Limitless).
Built around the message “You’re not our guest, you’re our star” and featuring global ambassador Kylian Mbappé, the campaign redefines hospitality as personal recognition. Through film, digital, and social activations, it celebrates guests for who they are and the value they bring to every stay.
The initiative highlights Accor’s human approach, where each traveler receives the same attention and appreciation as a true star.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
