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Applied to:
This award recognizes a marketing program that has successfully enhanced and promoted a brand, a group or a concept/product through innovative initiatives, tools or partnerships. The marketing initiative must demonstrate a deep understanding of its target audience and will have successfully engaged and inspired them through creative and effective collaborations.
* Brands/Groups may submit themselves or partners/agencies may submit on behalf of their clients.
The project:
Launched in June 2025, Guest Star marks a new chapter for ALL (Accor Live Limitless).
Built around the message “You’re not our guest, you’re our star” and featuring global ambassador Kylian Mbappé, the campaign redefines hospitality as personal recognition. Through film, digital, and social activations, it celebrates guests for who they are and the value they bring to every stay.
The initiative highlights Accor’s human approach, where each traveler receives the same attention and appreciation as a true star.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.