Applied to:
This award recognises a structured talent and leadership strategy that strengthens organisational performance by attracting, developing and retaining talent, while redefining HR practices and leadership models within the industry.
The project:
The "Every Job Makes the Stay" campaign, launched by Hilton Worldwide, highlights the organization’s commitment to fostering a strong employer brand while delivering tangible business benefits. This global initiative demonstrates how every team member's unique role contributes to creating exceptional guest experiences. Designed with insight, strategic execution, and creative storytelling, the campaign stands out in the competitive hospitality talent market.
Rooted in a collaborative methodology, the campaign united internal stakeholders and external agencies to align Hilton’s brand vision with the goal of enhancing employer awareness and engagement. Market research guided the strategy, identifying key areas to emphasize the impact of team members on the Hilton experience. Using Hilton employees as the campaign’s focus, the messaging authentically showcased roles, celebrating contributions with taglines like “Beyond brewing lattes, it’s coffee bean connoisseur.”
The campaign also prioritized localization, tailoring content to diverse cultural contexts while maintaining a cohesive global message. Photoshoots in key cities like Orlando, Dubai, and Singapore featured team members, ensuring relatability and authenticity.
"Every Job Makes the Stay" achieved measurable success, delivering over 50 million impressions in its first month and significantly increasing traffic to Hilton's career website. More than 50 creative assets, including toolkits for individual hotels, were developed, fostering engagement among current team members and attracting potential candidates.
By anchoring the campaign on inclusion, wellness, growth, and purpose, Hilton not only reinforced its Employee Value Proposition but also created a ripple effect benefiting its guests, hotels, and communities. The initiative effectively showcased the organization’s ethos, “to fill the earth with the light and warmth of hospitality.”
This campaign sets a benchmark for employer brand development, blending creativity with strategic impact, and positioning Hilton as a preferred employer in the global hospitality industry.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
