Applied to:
This award recognises an innovative brand positioning, architecture or concept strengthening differentiation and market relevance, with the potential toredefine standards and influence the evolution of the industry.
The project:
Novotel, in partnership with Paris Saint-Germain, has created eight Legendary Rooms, available in eight cities worldwide and bookable on ALL.com. This international project, inspired by the success of La Suite Novotel by ALL.com—the very first permanent hotel room installed inside the Parc des Princes stadium—invites football fans to immerse themselves in the stories of the club’s most iconic players.
From Jakarta to São Paulo, eight rooms pay tribute to club legends — Javier Pastore, Nicolas Anelka, Pedro Miguel Pauleta, Bonaventure Kalou, Alain Roche, Claude Makélélé, Blaise Matuidi, and Raí — each space inspired by their respective careers to deliver a one-of-a-kind experience.
Guests will also enjoy access to exclusive digital content created by each legend, enhancing the Novotel experience with personal anecdotes, behind-the-scenes insights, and tactical analyses from the greats themselves.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
