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Applied to:
This award celebrates an innovative and immersive hospitality concept that redefines the travel experience by offering high-quality accommodation beyond traditional property boundaries. It recognizes brands and operators — including hospitality groups, cruise lines, airlines, ... — that have successfully encapsulated the essence of hospitality on the move. Whether aboard a cruise ship, an aircraft, a train, or any other form of transportation, the concept must demonstrate a seamless blend of comfort, design, service, and storytelling. The winning initiative should offer guests a memorable, elevated journey, setting a new benchmark for mobile hospitality experiences.
The project:
Installed in the Business Class cabin of the Boeing 777-300ER, Gallery in the Skies presents 35 works by Hong Kong contemporary artists.
The pieces are displayed with aviation-safe materials, bespoke lighting, and QR codes that connect passengers to the artists’ stories via onboard Wi-Fi.
The initiative highlights Cathay Pacific’s relationship with its home city and frames the cabin as a space for cultural ex- change.