Gallery in the Skies - Cathay Pacific

Edition
2025
Competition
Corporate awards
Type
Finalist
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Applied to:

Best Concept On The Move

This award recognises a hospitality concept deployed in mobility environments such as cruise, air or rail, redefining guest experience beyond traditional static infrastructure and creating strategic value within a broader hospitality or travel ecosystem.

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The project:

Installed in the Business Class cabin of the Boeing 777-300ER, Gallery in the Skies presents 35 works by Hong Kong contemporary artists.

The pieces are displayed with aviation-safe materials, bespoke lighting, and QR codes that connect passengers to the artists’ stories via onboard Wi-Fi.

The initiative highlights Cathay Pacific’s relationship with its home city and frames the cabin as a space for cultural ex- change.