Applied to:
This award recognises a high-impact brand media campaign that strengthens brand visibility, reinforces positioning and engages target audiences through adistinctive and well-executed narrative across media platforms.
The project:
Adagio introduced a pioneering concept in March 2023, catering to the evolving desire to explore new places while feeling at home. The campaign resonates with the notion that today's travelers seek a sense of belonging without the commitment of ownership. Adagio offers a unique opportunity to "live" in vibrant cities worldwide, fostering a deep immersion in local culture. Staff members warmly welcome guests, sharing insider tips to enhance their stay, ensuring they feel less like tourists and more like locals.
This initiative was launched to enhance brand visibility and distinguish Adagio in a competitive market landscape. The campaign successfully boosted total assisted awareness by 8 points overall and an impressive 17 points among families, as reported by Dentsu Lab. By aligning with contemporary travel aspirations, Adagio continues to redefine hospitality by providing a home-like experience wherever guests choose to stay.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
