Applied to:
This award recognizes a media campaign that has effectively promoted a brand or a group. The campaign may have been executed on any media platform (such as television, radio, newspapers, digital displays, social media, or internet) and should have demonstrated creativity, originality, and relevance to the target audience. The winning campaign will have successfully increased brand awareness and/or customer engagement, resulting in positive business impact for the hospitality brand or group.
* Brands/Groups may submit themselves or partners/agencies may submit on behalf of their clients.
The project:
Hilton’s It Matters Where You Stay campaign reframes travel by placing the hotel stay at the center of every journey.
Featuring global ambassador Deepika Padukone, it conveys a simple, universal message: where you stay truly matters. The campaign highlights how comfort, atmosphere, and authenticity shape the meaning of travel.
With 1.9 billion views on Instagram Reels and more than 5 billion across all channels, it stands as one of the most impactful hospitality campaigns worldwide, positioning Hilton as a benchmark in human-centered and insight-driven communication.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.