Applied to:
This award recognises a high-impact brand media campaign that strengthens brand visibility, reinforces positioning and engages target audiences through adistinctive and well-executed narrative across media platforms.
The project:
Hilton’s It Matters Where You Stay campaign reframes travel by placing the hotel stay at the center of every journey.
Featuring global ambassador Deepika Padukone, it conveys a simple, universal message: where you stay truly matters. The campaign highlights how comfort, atmosphere, and authenticity shape the meaning of travel.
With 1.9 billion views on Instagram Reels and more than 5 billion across all channels, it stands as one of the most impactful hospitality campaigns worldwide, positioning Hilton as a benchmark in human-centered and insight-driven communication.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
