Applied to:
This award recognises a high-impact brand media campaign that strengthens brand visibility, reinforces positioning and engages target audiences through adistinctive and well-executed narrative across media platforms.
The project:
Accor has launched a dedicated advertising campaign to highlight its role as the Premium Partner of the Paris 2024 Olympic & Paralympic Games. The campaign, titled "Crafting Treasured Memories," focuses on the company’s commitment to making guests' experiences unforgettable. It shines a spotlight on Accor’s Heartists—its employees who go above and beyond to provide exceptional service and personalized experiences for guests. The campaign’s message emphasizes the emotional connection between Heartists and guests, with the aim of enhancing the overall guest experience during the high-profile event.
The campaign is designed to communicate the essence of Accor’s hospitality, aligning with its values of passion, care, and dedication. Through this initiative, Accor seeks to demonstrate how its hotels and staff contribute to creating lasting memories for those attending the Paris 2024 Games, whether as athletes, visitors, or other stakeholders.
Accor’s media strategy for this campaign is expansive, with a focus on both traditional and digital platforms. It will be featured on TV, online, and billboards, ensuring widespread visibility and engagement with a broad audience. The media plan is ambitious, aiming to reach millions of viewers and travelers across various touchpoints.
As a Premium Partner, Accor’s involvement in the Paris 2024 Games is not just about sponsorship, but about demonstrating its commitment to creating a memorable experience for everyone associated with the event. The campaign further underscores Accor’s position as a global leader in hospitality, reinforcing its dedication to excellence in service, while capturing the spirit of the upcoming Games. By focusing on its Heartists, the company strengthens the emotional resonance of its brand and the personal connections that define exceptional hospitality.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
