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Applied to:
This award recognises an innovative brand positioning, architecture or concept strengthening differentiation and market relevance, with the potential toredefine standards and influence the evolution of the industry.
The project:
lyf (pronounced “life”) by The Ascott Limited creates social living spaces for creative and connected travelers.
Each property offers flexible layouts, co-working lounges, shared kitchens, and community areas that encourage ex- change, with design elements reflecting the neighborhood’s character.
The model blends hospitality and collaboration for today’s mobile professionals and entrepreneurs.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
