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Applied to:
This award celebrates the most innovative and creative concept in the hospitality industry. It recognizes a brand that has demonstrated the ability to think outside the box and introduces a new valued proposition to the final customer, or a new version of an existing concept that sets a new standard for the industry. It should provide a new approach and vision of guest experience, with a focus on design, spaces arrangement, and overall quality and diversity of services. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
lyf (pronounced “life”) by The Ascott Limited creates social living spaces for creative and connected travelers.
Each property offers flexible layouts, co-working lounges, shared kitchens, and community areas that encourage ex- change, with design elements reflecting the neighborhood’s character.
The model blends hospitality and collaboration for today’s mobile professionals and entrepreneurs.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.