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Applied to:
This awardrecognises a marketing activation that effectively promotes a brand, group, concept or product through a targeted, creative and strategically executed initiative, demonstrating strong audience relevance and execution across channels or partnerships.
The project:
Marriott Bonvoy Land brings the spirit of travel into Fortnite, turning the virtual world into a space for discovery.
Inside this immersive city, players explore themed areas inspired by global destinations and Marriott brands, from mountain escapes to urban adventures. The campaign engages a new generation through creativity and interaction, blending entertainment and inspiration.
By entering the gaming universe, Marriott Bonvoy opens travel to a wider audience and reimagines how people dream, play, and connect with destinations around the world.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
