Applied to:
This award celebrates the most innovative and creative concepts in the hospitality industry. It recognizes a group or a brand that has demonstrated the ability to think outside the box and introduce a new concept or a new version of an existing concept that sets a new standard for the industry. To be eligible, the concept must have been implemented within the last two years and is operational. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
Ruta Masaya Launch: Strengthening Connections and Cultural Impact in 2022
In 2022, we launched Ruta Masaya with the goal of connecting our guests and staff to our ecosystem, strengthening ties with local allies, and building meaningful, lasting relationships with the associative world in each destination. We aim to position our brand as a cultural actor, facilitator of connections, and creator of experiences within the local ecosystem, enhancing the visibility of Ruta Masaya and showcasing the uniqueness of each destination.
We also focused on positioning our new destinations, Cartagena and Minca, generating brand visibility in local and national press, growing our social media community, and strengthening the sense of belonging among the Masayistas, turning them into brand ambassadors. Additionally, we aimed to generate additional "non-accommodation" income at all venues.
To promote our 360 Experience approach globally and in each destination, we proposed a series of activities, events, tours, and gastronomic offers throughout June, highlighting our 360 concept as never seen before.
Outcome:
This initiative successfully enhanced our brand's cultural impact and visibility, fostering stronger community connections and enriching guest experiences.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
