Applied to:
This award celebrates the most innovative and creative concepts in the hospitality industry. It recognizes a group or a brand that has demonstrated the ability to think outside the box and introduce a new concept or a new version of an existing concept that sets a new standard for the industry. To be eligible, the concept must have been implemented within the last two years and is operational. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
In 2020, maeva initiated an ambitious project to design the first eco-friendly mobile home, recognizing that 70% of a campsite's environmental impact is tied to mobile homes. Partnering with Louisiane, a mobile home manufacturer, and supported by the French Agency of Ecological Transition, they aimed to create sustainable, healthy, and supportive accommodations. The result, HAPPY, was installed at Domaine de Kervallon in Brittany in July 2023.
The project began with a life cycle analysis (LCA) of traditional mobile homes, revealing that 78% of their environmental impact occurs during usage, with 16% from materials. To reduce these impacts, a diverse team of 16 holidaymakers, six campsite operators, a designer, and experts reassessed construction choices over two years of R&D.
HAPPY is designed to be:
Throughout the summer, HAPPY was tested by holidaymakers, who provided real-time feedback on water and electricity usage, air quality, and indoor temperature. The system reduced daily consumption and received positive feedback, with 9 out of 10 recommending it.
Comparative LCA showed a significant reduction in environmental impact, ranging from -31% to -61%. This success demonstrates maeva's commitment to ecological transition and innovation in holiday accommodations.