Applied to:
This award recognises a high-impact brand media campaign that strengthens brand visibility, reinforces positioning and engages target audiences through adistinctive and well-executed narrative across media platforms.
The project:
At the heart of our pride in this campaign lies the achievement of crafting a touching narrative that beautifully celebrates the innocence of childhood, a theme that resonates with audiences across generations. This narrative perfectly encapsulates the essence of Novotel—the thrill of discovery, the embrace of hospitality, and the enchantment of shared moments.
We take immense pride in pioneering Novotel's first European campaign, a testament to our thoughtful consideration of Europe's diverse audience. A key distinguishing factor is the deliberate choice to take out dialogue, allowing the universal story to transcend language barriers and be a tale to which anyone can relate. The story unfolds as a universal experience, reminding individuals of the simple and pure joys in life, making it a source of delight and inspiration.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
