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Applied to:
This award recognises a distinctive and strategically designed guest experience that strengthens brand preference, enhances emotional connection and delivers consistent, memorable value across the guest journey. The initiative may be embedded within a loyalty programme or operate independently.
The project:
Rocco Forte Hotels reinvents the idea of in-room dining with Musical Room Service, a concept bringing live performances into its most exclusive suites.
Developed with partners such as the Berlin State Opera and Teatro Massimo in Palermo, it merges gastronomy and art to create intimate cultural experiences. Guests enjoy private recitals that reflect each hotel’s destination, from opera in Rome to jazz in Brussels.
The initiative expresses Rocco Forte’s belief that hospitality, like music, is about harmony, presence, and emotion.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
