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Applied to:
This award recognizes the most outstanding individual or loyalty programme guest experience in the hospitality sector that has created unforgettable memories. The winning experience will have successfully engaged and retained customers by offering innovative and relevant benefits. The award honors experiences that exceed expectations by creating an unforgettable experience for recipients. This prize is not reserved for experiences designed exclusively as part of a loyalty programme.
The project:
Rocco Forte Hotels reinvents the idea of in-room dining with Musical Room Service, a concept bringing live performances into its most exclusive suites.
Developed with partners such as the Berlin State Opera and Teatro Massimo in Palermo, it merges gastronomy and art to create intimate cultural experiences. Guests enjoy private recitals that reflect each hotel’s destination, from opera in Rome to jazz in Brussels.
The initiative expresses Rocco Forte’s belief that hospitality, like music, is about harmony, presence, and emotion.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.