Applied to:
This award recognises a high-impact brand media campaign that strengthens brand visibility, reinforces positioning and engages target audiences through adistinctive and well-executed narrative across media platforms.
The project:
Now All in One Place marks the first global campaign uniting Minor Hotels under one digital identity.
The eight-week activation introduced MinorHotels.com as the single access point for booking, loyalty, and brand discovery across more than 560 properties. Centered on three themes, landmarks, experiences, and loyalty, it emphasizes simplicity and consistency across a diverse portfolio.
With 265,000 new loyalty sign-ups and strong international engagement, the campaign successfully presents Minor Hotels as a cohesive global brand offering distinctive experiences through one seamless platform.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
