Applied to:
This award recognizes a media campaign that has effectively promoted a brand or a group. The campaign may have been executed on any media platform (such as television, radio, newspapers, digital displays, social media, or internet) and should have demonstrated creativity, originality, and relevance to the target audience. The winning campaign will have successfully increased brand awareness and/or customer engagement, resulting in positive business impact for the hospitality brand or group.
* Brands/Groups may submit themselves or partners/agencies may submit on behalf of their clients.
The project:
Now All in One Place marks the first global campaign uniting Minor Hotels under one digital identity.
The eight-week activation introduced MinorHotels.com as the single access point for booking, loyalty, and brand discovery across more than 560 properties. Centered on three themes, landmarks, experiences, and loyalty, it emphasizes simplicity and consistency across a diverse portfolio.
With 265,000 new loyalty sign-ups and strong international engagement, the campaign successfully presents Minor Hotels as a cohesive global brand offering distinctive experiences through one seamless platform.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.