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Applied to:
This award recognizes outstanding communication efforts by a country, city, region, official institution, or tourism office that promote a destination to a wider audience. The award recognizes effective communication campaigns that utilize various media channels, such as television, radio, newspapers, displays, social media, or other platforms. The winning communication effort will have demonstrated creativity, innovation, and effectiveness in promoting a destination to potential tourists, while also showcasing the destination's cultural, social, and environmental values.
The project:
VisitOslo’s Is It Even a City? uses humour and self-irony to reframe Norway’s capital.
Narrated by Halfdan, a “temporary resident,” it calls Oslo too small, too quiet, and too accessible, then reveals its simplicity and honesty. The tone contrasts with traditional tourism campaigns and connects with travellers who prefer authenticity over perfection.
With strong engagement on TikTok and Meta, it proves that humour and sincerity can renew a destination’s image and make people feel a genuine connection.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.