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Applied to:
This award recognises an outstanding destination communication campaign led by a country, city, region or official tourism authority, effectively promoting a destination to target audiences through a distinctive, creative and strategically executed approach.
The project:
VisitOslo’s Is It Even a City? uses humour and self-irony to reframe Norway’s capital.
Narrated by Halfdan, a “temporary resident,” it calls Oslo too small, too quiet, and too accessible, then reveals its simplicity and honesty. The tone contrasts with traditional tourism campaigns and connects with travellers who prefer authenticity over perfection.
With strong engagement on TikTok and Meta, it proves that humour and sincerity can renew a destination’s image and make people feel a genuine connection.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
