Rehab - Hôtel Normandy le Chantier

A hidden "spirit-free" bar in a Saint-Honoré hotel under construction features CBD cocktails.
Edition
2022
Competition
Corporate awards
Type
Candidate
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Applied to:

Best F&B Concept

This award recognises a group level F&B strategy or concept deployed across multiple properties, strengthening brand positioning, enhancing guest experience andgenerating measurable business value. It rewards scalable and differentiated F&B models that combine creative vision, operational consistency and financial performance.

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The project:

Reconnect – Rebuild – Refill

In an atmosphere of utmost confidentiality, this new bar bridges the gap between herbal apothecary and Belle Epoque boudoir, blending the scientific with the mystical, the licit with the illicit. The result is a unique cocktail menu that highlights "alcohol-free" creations, all served discreetly.

REHAB is a powerful concept, evident in its surprising cocktail menu. Expert mixologists bring their skills to this speakeasy, catering to epicureans daring enough to explore the forbidden basements of the Hôtel Normandy le Chantier.