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Applied to:
This award recognises a group level F&B strategy or concept deployed across multiple properties, strengthening brand positioning, enhancing guest experience andgenerating measurable business value. It rewards scalable and differentiated F&B models that combine creative vision, operational consistency and financial performance.
The project:
Hilton’s StiR Creative Collective is an in-house F&B labotary created to develop restarant and bar concepts across Hilton’s portfolio.
It provides market insight, brand strategy, menu design, and pre-opening support in the Americas and EMEA. StiR helps hotel owners turn F&B into a source of creativity and revenue while keeping alignment with Hilton’s global standards.
It positions dining as an essential part of each hotel’s identity and guest experience.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
