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Applied to:
This award honors the most exceptional and original Food & Beverage concept developed by corporate headquarters teams, applicable to both uniform brand concepts and specific concepts. It recognizes a group or a brand that demonstrated its ability to think outside the box and introduces new concepts or a new version of an existing concept that sets a new standard for the industry. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
Hilton’s StiR Creative Collective is an in-house F&B labotary created to develop restarant and bar concepts across Hilton’s portfolio.
It provides market insight, brand strategy, menu design, and pre-opening support in the Americas and EMEA. StiR helps hotel owners turn F&B into a source of creativity and revenue while keeping alignment with Hilton’s global standards.
It positions dining as an essential part of each hotel’s identity and guest experience.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.