Applied to:
This award celebrates loyalty and guest relation activation programs in the hospitality industry that create invaluable and memorable experiences for their members. These programs offer personalized incentives tailored to their members' unique needs and preferences. The winner will have successfully engaged and retained members by providing innovative and relevant benefits. This award recognizes programs that go above and beyond in creating an unforgettable member experience.
The project:
We at IHCL are excited to nominate our loyalty program, Neu Pass, for the prestigious Hospitality Award in the Partnership Excellence category. Neu Pass is a cornerstone of the Tata Neu coalition loyalty program, launched in April 2022, which integrates diverse Tata brands to deliver a seamless "One Tata" experience.
This partnership has been transformative, aligning with our Ahvaan 2025 growth strategy and leveraging the collective strength of Tata Group brands to drive loyalty and customer acquisition. Key highlights of our success include:
These achievements have significantly impacted Taj Hotels, driving revenue growth, customer acquisition, and brand visibility in the competitive hospitality industry. Our partnership with Tata Neu allows us to cater to a broader customer base, adapting to the evolving needs of a changing India.
In conclusion, our collaboration with Tata Neu and the success of Neu Pass exemplify Partnership Excellence, deserving recognition through the Hospitality Award. We thank you for considering our nomination.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
