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Applied to:
This award recognizes a media campaign that has effectively promoted a brand or a group. The campaign may have been executed on any media platform (such as television, radio, newspapers, digital displays, social media, or internet) and should have demonstrated creativity, originality, and relevance to the target audience. The winning campaign will have successfully increased brand awareness and/or customer engagement, resulting in positive business impact for the hospitality brand or group.
* Brands/Groups may submit themselves or partners/agencies may submit on behalf of their clients.
The project:
Sofitel’s The Encounter reinvents luxury storytelling through art, culture, and emotion.
Featuring Gillian Anderson and Dali Benssalah, the film expresses the brand’s philosophy of “Where free minds meet” and positions the hotel as a space of dialogue and discovery. With refined imagery and cinematic depth, it bridges heritage and modernity. Complemented by Sofitel Encounters, the brand’s first TikTok activation, the campaign engages a new generation of travelers.
Winner of the CB News Grand Prix for Luxury Creativity, The Encounter affirms Sofitel’s place among the most innovative voices in contemporary hospitality.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.