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Applied to:
This award recognises a high-impact brand media campaign that strengthens brand visibility, reinforces positioning and engages target audiences through adistinctive and well-executed narrative across media platforms.
The project:
Sofitel’s The Encounter reinvents luxury storytelling through art, culture, and emotion.
Featuring Gillian Anderson and Dali Benssalah, the film expresses the brand’s philosophy of “Where free minds meet” and positions the hotel as a space of dialogue and discovery. With refined imagery and cinematic depth, it bridges heritage and modernity. Complemented by Sofitel Encounters, the brand’s first TikTok activation, the campaign engages a new generation of travelers.
Winner of the CB News Grand Prix for Luxury Creativity, The Encounter affirms Sofitel’s place among the most innovative voices in contemporary hospitality.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
