Too Hotel Paris

Located in a burgeoning neighborhood near Station F, the National Library, and Downtown Paris, TOO Hôtel opened on October 20, 2022. Perched atop one of Jean Nouvel's iconic towers, it offers panoramic views of Paris and its landmarks, creating a modern urban dream guided by Philippe Starck's artistic vision.

Highlights:

• Architecture: Nestled in Paris' third tallest skyscraper, offering views from 80 meters high.
• Design & Experience: Aimed at young professionals, combining luxury and affordability with rooms starting at €250 for 24m².
• Amenities: Features 139 rooms and suites, TOO Restaurant, TOO TacTac Skybar, TOO Chill Spa with an outdoor jacuzzi, and versatile meeting spaces.
• Unique Selling Point: High-end experience at reasonable cost, blending modern, eco-conscious hospitality with integrated activities like brunch, DJ sets, spa, and more.

Marketing Success:

• Press Coverage: Over 250 publications, hosting 100+ journalists from top media like NY Times, Vogue, and French TV.
• Social Media: Robust strategy with 39.5K followers on @toohotelparis and 25.2K on @tootactac, maintaining a 6% monthly growth and 1%+ engagement rates.
• Influencer Collaborations: Welcomed 200+ influencers, achieving a reach of over 60 million.

Achievements:

• Occupancy Rates: Met expectations rapidly, supported by positive feedback across 5250+ comments.
• Reputation: Established as a leading example of modern, luxurious yet affordable hospitality.